Honda Wins Three Kelley Blue Book Awards

April 5th, 2013 by

Silko HondaHonda was recently awarded three Kelley Blue Book Awards, including:

  • 2013 Honda – Best Value Brand, Most Trusted Brand
  • 2013 Honda – Brand Image Awards
  • 2013 Honda – Best Overall Brand.

To long time honda owners, the awards will probably come as no surprise. Since Honda reached American shores back in the 1970’s, the brand has been continually recognized as one of the most dependable line of vehicles available. This idea was so strong in fact that, in the 1980’s, the Honda Accord was the first foreign-brand car to become the best-selling vehicle in the United States. (Despite being under a foreign name, American Accords from that era were all produced at Honda’s plant in Marysville, Ohio.)

Why KBB Chose Honda for the Awards

To make its decision, Kelly Blue Book, an industry compass for vehicle quality, tapped into more than 12,000 new vehicle shoppers to gauge their interest in different brands. Specifically, KBB is looking at how different brands look to customers and what kinds of factors they consider while shopping for a new vehicle.

The biggest honor is obviously the Best Overall Brand award, further solidifying Honda’s spot as an industry leader. Here’s what the KBB editors had to say about offering Honda this award:

“We saved the biggest award for last, but after its wins in the Best Value Brand and Most Trusted Brand categories, Honda’s win as Best Overall Brand among non-luxury shoppers hardly comes as a surprise.  We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself. You do too, apparently.”

Reasons Why Drivers Choose Honda

When drivers shop, they’re looking for the market’s best available technology. Here are a few of the popular features that new Honda models have to offer:

  • Bluetooth connectivity for cell phones, giving you access to both handsfree calling and music streaming
  • An in-dash, i-Mid display screen, allowing you to easily navigate your music as well as system diagnostics.
  • Leading safety features like stability control and electronic brake distribution, as well as over 10 vehicles listed as Top Safety Picks by the Insurance Institute for Highway Safety

Want to learn more about what Honda has to offer? Stop by Silko Honda in Raynham! Our team is here to help!